American English
/gʊd̚ˈwɪl/
2 syllables · Stress the second syllable.
Friendly feelings toward a person or group, together with a willingness to help or support them.
In goodwill, the second part is stronger: goodwill (/gʊd̚ˈwɪɫ/).
Friendly feelings toward a person or group, together with a willingness to help or support them.
The company made a donation as a gesture of goodwill.
The agreement created goodwill between the two communities.
show goodwill · build goodwill · a gesture of goodwill
goodwill toward + person or group
goodwill between + people or groups
The value of a business's good reputation and customer relationships, especially when the business is sold.
The buyer paid extra for the company's goodwill.
Years of good service helped the store build goodwill with local customers.
In accounting, goodwill is a business value, not simply a friendly feeling.
business goodwill · the company's goodwill
the goodwill of + business
goodwill from + customers
an action intended to show friendly feelings or a wish to improve relations
They offered a refund as a goodwill gesture.