American English
/pʰəˈzɪ.ʃə.nɪŋ/
4 syllables · Stress the second syllable.
The act of putting a person or thing in a particular place or arrangement.
Practice out loudThe act of putting a person or thing in a particular place or arrangement.
The positioning of the camera is important.
Careful positioning of the chairs created more space.
careful positioning · precise positioning · camera positioning
the positioning of + something + near/in/next to + something
careful positioning of + something + near/in/next to + something
The way a product, service, or brand is presented so that customers see it in a particular way, especially compared with other choices.
The company changed its positioning to attract younger customers.
The brand's positioning as an affordable option is clear.
In marketing, this means how people see a product, not where it is physically placed.
brand positioning · market positioning · product positioning · positioning statement
the positioning of + a product/brand + as + a type of product
a brand's positioning as + an adjective/noun
The way a person or team places themselves to be ready for what happens next, especially in sports.
Good positioning helped the defender block the shot.
She improved her positioning near the goal.
good positioning · defensive positioning · positioning near the goal
good positioning + helps + someone/team + verb
positioning yourself + between/behind/in front of + someone/something
A short description of how a product or brand should be seen by customers.
The team wrote a new positioning statement for the service.